Trip to the SIMA Snow Strategies Forum

Posted on August 31, 2012 Tagged in Customer Reviews, News, Products, snow removal

A few of us in the office just arrived back from a couple of days in Chicago (which is a beautiful, fascinating city, by the way!) where we attended a Snow Strategies Forum presented by the great folks of SIMA (Snow and Ice Management Association). Ventrac was proud to be one of the sponsors for this event. Forums of this kind help provide SIMA members an opportunity for continued networking within their industry. They also allow members a chance to gain Certified Snow Professional credits to further their business knowledge.

SIMA organized a terrific event and it was evident that lots of hard work and attention to detail was put in to planning for all to run smoothly. The event had a very educational, interesting, and even entertaining lineup this year. The first day was organized with more of a personal twist focusing on growth at a personal level that feeds over in to the business side of things. Day two focused more on the customer side of things and how snow contractors and clients can work together for mutual results.

Attendees of the Snow Strategies Forum

Day one featured Steve McClatchy, founder of Alleer Training and Consulting. Steve’s wit and humor, coupled with his highly motivational time management solutions, made for a very fun day and entertaining session. His presentation had a focus on productivity, finding more time in a day, building better relationships, and reducing stress in the workplace as well as our daily lives. His unique style of thinking went beyond the normal paths our brains operate to offer very effective solutions to some old habits or ruts we get in to. Steve’s website is at If you find that some personal growth and organization is in order, check out what he offers. I can say that I walked away with many new ideas on how to manage time, balance life and stay more organized than I would have imagined.

Day two was facilitated by Innovation Games, who led a highly interactive approach to connect the end consumer with the snow contractor. The creators of Innovation Games set up a panel of consumers that included Facility Directors, Account Managers and VP of Operations for businesses such as Walgreens, OfficeMax and ARAMARK.

The consumer panel discusses business with snow contractors during the Innovation Games

The panel of consumers engaged with snow contractors in a series of exercises designed to share their needs when it comes to what they expect from each other. The exercises allowed both the consumer and the contractor to interact in a way that is not normally done in every day business. The distinctive approach of Innovation Games allowed each side to discover market problems and opportunities in the industry while finding ways to work better together in the future. This kind of interaction was the first of its kind offered to SIMA members. You can read more about their collaborative play format at the Innovation Games website.

Ventrac is proud to be a continuing sponsor and partner to the SIMA organization.  SIMA is a valuable resource for snow contractors through their networking and educational events.   If you are not already aware, the resources and networking opportunities on is  a great place to start learning what SIMA offers for snow industry contractors. We are slowly approaching the winter season and now is a great time to check the SIMA website and learn more about their membership. For more information on Ventrac snow clearing options for sidewalks, compact areas and more, visit our site at or see our snow management equipment at